No time to lose sex-appeal

The James Bond films have had great impact in society from the first one to most recent (1962-2021). Much research has been conducted on them, particularly about masculinity and femininity representations. habitually embodies a model of that disdains women repetitive dynamics each film disguised as halo seduction. It is identified this changed last towards more sensitive less sexist one. However, audience’s perception Bond’s attractiveness according change not analyzed depth. This paper aims at studying people’s perceptions character’s way treating changes, No time die. To end, reviews user comments digital platforms were revised. Then, 6 interviews conducted. Results show language ethics used mostly refer correctness changes. desire mainly express preference for traditional masculinity. A discussion related coercive discourse made proposing further research.